Politics & Governance / Political Philosophy & Theory / Power & Governance Theory

Inside the Nudge Unit: How Your Choices Are Secretly Engineered

Die Praxis des Nudging: Sanftes Regieren durch Verhaltensexperimente

Tim Seitz

Sociologist Tim Seitz went undercover inside a top behavioral insights agency, spending months observing how governments and corporations secretly engineer your everyday choices. In his book *Die Praxis des Nudging: Sanftes Regieren durch Verhaltensexperimente*, he reveals the messy, mundane reality behind the invisible power of nudging—from painting dead body silhouettes on stairs to redesigning cattle auction screens. This video breaks down the 'iron triangle' of problem, solution, and evidence that drives the nudge industry, and asks the uncomfortable question: Are we being gently guided toward better choices, or turned into data points on a spreadsheet? Discover the hidden architecture of your world.