Society & Culture / Culture & Ideas / Cultural Criticism & Analysis

Why Italy Hates Juventus: The 100-Year History of Anti-Juventinism

Juventus is the most successful club in Italian football, but also the most hated. Why does half of Italy despise the 'Old Lady'? This video unpacks the 100-year history of Anti-Juventinism, as detailed in Onofrio Bellifemine's book 'Maledetta Signora'. From the first controversial transfer in 1923 to the Calciopoli scandal, we explore how media, politics, and social resentment turned a football club into a national villain. Discover the hidden forces behind the hatred, and why Juventus's victories are never just about football.