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Why Lone Companies Fail: The Hidden Bottlenecks of Innovation

The Social Construction of Innovation

Carlo Trigilia

Think innovation happens in a secret corporate lab? You are completely wrong. The myth of the lone genius is dead. If your company is innovating behind closed doors, you are already obsolete. Adding more stagecoaches will never give you a railway. Growth is just tweaking the past. True innovation requires breaking the rules. Why do so many companies hit a massive bottleneck? Because they ignore the invisible infrastructure of success. Why can you never copy Silicon Valley? Because you are copying the visible tech, not the invisible social network. Standardized knowledge is cheap and easily stolen. Tacit knowledge, the unspoken rules of a local network, is absolutely priceless. Here is a massive reality slap for policymakers and CEOs. Tax breaks and subsidies for single companies are a complete waste of money. Innovation is not a solo sport. It is a social construction. Stop trying to untie companies from regulations. Start connecting them to each other. Discover the hidden bottlenecks of innovation and the secret infrastructure that actually drives global wealth. Learn how to build an unbeatable competitive advantage that no competitor can ever copy. Based on the groundbreaking book The Social Construction of Innovation by Carlo Trigilia. Trigilia brilliantly exposes how modern economic development relies far more on social relationships and territorial networks than on isolated corporate power.

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