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Why 95% of Farmers Reject a 34% Return: The Invisible Wall of Climate Adaptation

Climate Change and Community Resilience: Insights from South Asia

A. K. Enamul Haque, Mani Nepal, Pranab Mukhopadhyay, Md Rumi Shammin

Imagine a technology that pays for itself in two years and delivers a 34% return on investment. Yet, 95% of farmers in Nepal refuse to adopt it. This isn't a math error—it's a psychological and economic trap. In this video, we dive into the groundbreaking research from the book 'Climate Change and Community Resilience: Insights from South Asia' by A. K. Enamul Haque, Mani Nepal, Pranab Mukhopadhyay, and Md Rumi Shammin. We explore how macroeconomics ignores nature, why shrimp farming in Bangladesh turned soil to poison, and how a $30 training program unlocked a $543 miracle. From ancient Sri Lankan water systems to modern-day failures, discover why true resilience isn't about technology—it's about understanding human behavior. Watch to learn how the world's most vulnerable are engineering their own survival, and what that means for you.

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