Economics & Finance / Economic Theory / Behavioral Economics
Why Canada's 'Nudge' Policy Boosts Organ Donation by 143%?
Think you're a rational decision-maker? Think again. This video unpacks how behavioral economics is quietly reshaping Canadian public policy. From a simple tweak that skyrocketed organ donor registrations by 143% to the psychology behind your retirement savings, we reveal the hidden nudges that work better than traditional rules. Based on the work of Robert French and Philip Oreopoulos, this isn't just theory—it's real-world proof that small changes can fix big problems. Watch to see how your own brain might be tricked into better decisions.
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