Economics & Finance / Business & Management / Organizational Behavior & Management
Why Most Change Efforts Fail: The Heart of Change Reveals the Real Secret (See-Feel-Change)
Most organizational change initiatives fail not because of bad strategy, but because they ignore the human element. In this video, we dive into John Kotter and Dan Cohen's groundbreaking book, *The Heart of Change*, which reveals that the key to lasting transformation isn't analysis and logic—it's emotion. Through real-life stories from over 130 organizations, the authors show how the 'See-Feel-Change' approach crushes the traditional 'Analyze-Think-Change' model. You'll learn why culture change must come last, how to spark urgency without fear, and the exact 8-step process that turns resistance into momentum. If you're leading a team, managing a business, or just trying to get people to actually change, this is the playbook you need.
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