Science & Technology / Psychology & Cognitive Studies / Cognitive Psychology & Neuroscience
Why Your Brain Fails at Saving the Planet: The Shocking Science of Decision-Making
Decision Science for Future Earth: Theory and Practice
We face global crises like climate change and biodiversity loss, yet our decisions often fail. This video dives into the new field of Decision Science for Future Earth, revealing how our evolutionary brain (System 1 vs. System 2) and cognitive biases (like groupthink and confirmation bias) sabotage collective action. Discover the IDEA cycle—a 4-step framework for co-designing solutions with communities, from Japanese islands to Cambodia. Learn why scientists must become mediators, not just experts, to avoid 'predictable surprises.' Based on the book Decision Science for Future Earth: Theory and Practice, this is a wake-up call for anyone who wants to understand why we struggle to make smart choices for our future and how to fix it.
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