Economics & Finance / Business & Management / Corporate Strategy & Governance
Design Driven Strategies: Why Your Product Needs a Meaning Overhaul Now
Design Driven Strategies: Visioni a Confronto
In this video, we dive into the groundbreaking book 'Design Driven Strategies: Visioni a Confronto' by Eleonora Trivellin, published by Florence University Press in 2022. Discover why design must shift from a tool for consumerism to a force for social and ecological restoration. We explore counterintuitive insights from top scholars: how 'restorative design' puts the biosphere at the center, why the 'problem-finding' U Theory is more powerful than problem-solving, and how the 'metabrand' of Made in Italy is being redefined. Learn how to apply these strategies to create products that resonate deeply, from the workshop to the global market. This isn't just about aesthetics—it's about giving your design a real purpose. Watch to transform your approach and build lasting value.
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