Economics & Finance / Business & Management / Organizational Behavior & Management
Why Most Change Efforts Fail: The Heart of Change Reveals the Emotional Secret
Most organizational change fails because leaders rely on analysis and logic. But John P. Kotter and Dan Cohen's research proves the real driver is emotion. This video breaks down the 'See-Feel-Change' model through real-life stories from 90+ organizations. Learn how to spark urgency, build a powerful team, and sustain momentum. If you're leading change, this is the one insight you can't afford to ignore.
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