Society & Culture / Sociology / Organizational & Economic Sociology
Why 96% of Your Fruit Is Imported: The Hidden Science of Supermarket Freshness
Did you know Germany grows only 1% of its own fruits and vegetables? That means almost everything in your grocery store traveled hundreds of miles. But how does it stay fresh? In this video, we dive into sociologist Linda Hering’s book 'Die Materialität der Märkte' (The Materiality of Markets). She reveals how supermarkets use everything from ripening biology to store design to make imported produce look and taste just-picked. You’ll learn about 'biofacts'—living products engineered for global trade—and how the evolution from open-air markets to discount chains changed the way we perceive quality. By the end, you’ll see your weekly shopping trip in a completely new light. This isn’t just about food; it’s about the invisible systems that shape our choices.
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