Economics & Finance / Business & Management / Marketing & Branding
Trust Agents: How to Build Influence & Earn Trust Online (Tactics)
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Win Customers
In a world drowning in fake news and deep fakes, traditional marketing is dead. Learn how to become a 'Trust Agent'—someone who uses the web to build genuine influence, improve reputation, and earn lasting trust. Based on the book by Chris Brogan and Julien Smith, this video breaks down the 6 core traits of Trust Agents: making your own game, being 'one of us', leveraging the Archimedes Effect, acting as Agent Zero, mastering human artistry, and building an army of supporters. Discover how to cut through the noise, connect authentically, and create real business value in the digital age. No fluff, just actionable insights.
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