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Why 99% of Business Models Fail (And How to Build One That Wins)

Business Model Generation

Alexander Osterwalder, Yves Pigneur

Most businesses die not because their product is bad, but because their business model is broken. In this video, we break down the revolutionary framework from Alexander Osterwalder and Yves Pigneur's book 'Business Model Generation' — the same tool used by startups and Fortune 500s to design, test, and pivot their way to dominance. You'll learn the 9 building blocks of the Business Model Canvas, the 5 deadly patterns that separate winners from losers, and the counterintuitive truth: success is your biggest enemy. If you're an entrepreneur, founder, or strategist tired of guessing, this is your blueprint.

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