Economics & Finance / Business & Management / Business Models & Innovation
The Fortune at the Bottom of the Pyramid: How Profits Can Eradicate Poverty (C.K. Prahalad)
The Fortune at the Bottom of the Pyramid
C.K. Prahalad’s groundbreaking book, 'The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits,' challenges the dominant logic of aid and charity. Instead of seeing the 4 billion people living on less than $2 a day as victims, Prahalad reveals them as resilient entrepreneurs and value-conscious consumers. This video breaks down the key insights: the $13 trillion hidden market, the 'poverty penalty' that forces the poor to pay more for basic goods, and the 12 principles of innovation needed to serve this market profitably. Learn how multinational corporations can co-create value, build sustainable ecosystems, and drive social transformation—from a pyramid to a diamond-shaped society. Discover why serving the BOP isn’t just good ethics, it’s good business.
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