Economics & Finance / Business & Management / Corporate Strategy & Governance
Why Most Western Companies Failed in Eastern Europe (And How to Succeed)
In the 1990s, Western companies rushed into Eastern Europe expecting easy profits. They were wrong. The real challenge wasn't the market—it was the broken institutions. This video breaks down a groundbreaking 2001 study by Klaus E. Meyer from the Journal of International Business Studies. You'll discover why high transaction costs forced most firms to choose joint ventures over full ownership, why German companies outperformed British ones, and how the type of knowledge you transfer—tech vs. management—determines your best entry strategy. If you're expanding into emerging markets, this is the playbook you need.
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