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The Real Reason Small Factories Stay Poor (It's Not Efficiency)

David Atkin, Azam Chaudhry, Shamila Chaudhry, Amit Khandelwal, Eric Verhoogen

Economists spent decades believing hard work and technical efficiency are the keys to wealth. But a groundbreaking 2015 study of 135 soccer ball factories in Sialkot, Pakistan, by economists David Atkin, Azam Chaudhry, Shamila Chaudhry, Amit Khandelwal, and Eric Verhoogen, reveals a brutal truth: the biggest factories charge 5x more profit per ball than the smallest, not because they're more efficient, but because they control access to buyers. The data shows a plane ticket to a trade fair in Germany is 24 times more correlated with high profits than any factory-floor skill. This video shatters the myth of the meritocratic free market and explains why the real game is about pricing power, not production.

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