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Stop Making Users Think! The #1 Web Usability Rule That 90% of Sites Ignore

Don't Make Me Think

Steve Krug

Most websites are designed by people who assume users read carefully. They don't. In reality, users scan like sharks, click the first halfway-decent link, and leave if anything confuses them. Steve Krug's classic 'Don't Make Me Think' reveals the brutal truth: every extra second of cognitive effort loses you a customer. This video breaks down the three laws of web usability—why clarity beats consistency, why 'satisfice' is the user's real strategy, and how to design so obvious that thinking is optional. If you want a site that converts, not confuses, stop making them think.

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