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深度解读胡润中国2026年高净值人群财富报告| Hurun China High-Net-Worth Individuals Wealth Report

2026年**胡润至尚优品**报告显示，中国**高净值人群**消费由物质转向**体验至上**，旅游与健康支出增加，而奢侈品与豪车意愿下降。投资趋向**稳健**，看好**黄金**与境外资产，房产配置意愿走低。生活上，工作时长增加，更重视**身心健康**、中医理疗与独处放松。|The 2026 Hurun Luxury Consumer Survey shows that the consumption of China's high-net-worth individuals (HNWIs) is shifting from material pursuits to an experience-first mindset. Spending on travel and health has risen, while the willingness to purchase luxury goods and high-end cars has declined. In terms of investment, they are leaning toward a prudent approach, favoring gold and overseas assets, with lower intent to allocate capital to real estate. In daily life, they are working longer hours, and placing greater emphasis on physical and mental well-being, traditional Chinese medicine (TCM) therapies, and solitary relaxation.