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Starbucks' Secret: It's Not About the Coffee – Leadership Lessons That Built an Empire

It's Not About the Coffee

Howard Behar

Think Starbucks' success is about the coffee? Think again. Howard Behar, former EVP of Starbucks, reveals the shocking truth: it's about people, not products. In this video, we break down the 10 unconventional leadership principles from his book 'It's Not About the Coffee' that turned a tiny Seattle shop into a global giant. Discover why 'only wear one hat' and 'say yes more' are game-changers for your career and life. No fluff, just real insights that will make you question everything you thought about business. Watch until the end to learn the H2O collaboration model that kept Starbucks thriving.

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