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Society & Culture / Media & Communication / Propaganda & Information Warfare

Ancient Authors Hacked Your Brain 2,000 Years Ago: The Shocking Truth About Information Control

Eve-Marie Becker, Jörg Rüpke

Think modern algorithms and influencers invented psychological manipulation? Think again. This video dives into a groundbreaking academic study by Eve-Marie Becker and Jörg Rüpke, exploring how ancient authors in the late Hellenistic and early Roman Empire—religious entrepreneurs—mastered the art of narrative control. From fake prophets using mechanical snakes to writers forging authority through anonymity and self-deprecation, these strategies shaped entire civilizations. Discover how figures like Ben Sira, Cicero, Ovid, Philo, Josephus, and Paul used text as a weapon for survival, power, and influence. You'll never look at a viral post the same way again. This is the original playbook for manipulating minds—long before the internet.

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