Economics & Finance / Business & Management / Business Models & Innovation
Poor People Pay 53x More for Loans? The Fortune at the Bottom of the Pyramid
The Fortune at the Bottom of the Pyramid
Most people think the poor are broke. But C.K. Prahalad's book 'The Fortune at the Bottom of the Pyramid' reveals a shocking truth: the 4 billion people living on less than $2 a day represent a $13 trillion hidden market. And they're paying a 'poverty penalty'—up to 53 times more for credit than the rich. This isn't charity; it's a profit-driven solution to eradicate poverty. In this video, we break down how companies can tap into this market, why poor consumers are brand-conscious and tech-savvy, and how business innovation—not aid—can transform lives. Get ready to rethink everything you know about poverty and capitalism.
Site views and watch clicks are not YouTube play counts.
Comments
Comments are reviewed before publication. Do not include private information.