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How Nike Almost Died: The Crazy True Story of Shoe Dog
Shoe Dog: A Memoir by the Creator of Nike
Phil Knight's memoir 'Shoe Dog' isn't just a feel-good success story. It's a raw, brutal look at how Nike nearly collapsed multiple times—from a bank freezing its accounts and calling the FBI, to a $25 million customs hit that could have wiped out the company. In this breakdown, we peel back the legend: the 1962 'crazy idea' that started it all, the near-fatal cash flow game, the betrayal by Japanese supplier Onitsuka, and the ingenious dual-class stock move that saved Knight's control forever. Discover the real lessons on risk, leverage, and survival from the creator of one of the world's most iconic brands.
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