Economics & Finance / Business & Management / Corporate Strategy & Governance

Are Japanese companies really global? Shocking truth revealed! (Only 3 out of 64 are)

Simon Collinson, Alan M. Rugman

Think Sony, Toyota, and Honda are global giants? Think again. This video breaks down a groundbreaking 2008 study from the Journal of International Business Studies by Simon Collinson and Alan M. Rugman. They analyzed 64 top Japanese multinationals and found that only 3 (Sony, Canon, Mazda) are truly global. The rest? Over 80% of their sales and assets are stuck in Asia. Why? Because their unique advantages—like lifetime employment and keiretsu networks—are so tied to Japan that they can't be replicated overseas. Watch to understand the hidden costs of globalization and why most 'global' companies are actually regional players. No fluff, just hard facts.