History & Area Studies / Thematic History / Social & Cultural History
The Green Turn: How Elites Engineered Your Environmental Guilt (Sweden, 1967)
Think the environmental movement was born from grassroots protests? Think again. Historian David Larsson Heidenblad’s *Den gröna vändningen* reveals the shocking truth: Sweden’s green awakening was a top-down operation orchestrated by scientists, politicians, and journalists. In 1967, a handful of elites—not activists—triggered a national panic over mercury-poisoned fish and acid rain. They weaponized doomsday books, military-backed research, and media campaigns to frame pollution as an existential threat. This video unpacks how a chemist’s bestselling book, a journalist’s exposé of middle-class lifestyles, and a secret defense meeting transformed environmentalism from a niche concern into a survival imperative. Discover why the 1972 UN summit fractured into geopolitical warfare, and why we’re still trapped in the same debates 50 years later. If you’ve ever wondered who really controls the climate narrative, this is for you.
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