Economics & Finance / Business & Management / Organizational Behavior & Management
Why 70% of Change Efforts Fail (And How to Succeed) - Kotter's 8 Steps
Most change initiatives don't just stumble—they crash and burn. John Kotter, Harvard Business School professor and author of *Leading Change*, reveals why 70% of organizational transformations fail. In this breakdown of his iconic 8-step model, you'll discover the hidden psychological traps that kill change, from complacency to premature victory. Learn how to create urgency, build a guiding coalition, and anchor new approaches in culture. No jargon, just the brutal truth about what separates successful change from failure. If you're leading a team, launching a project, or just trying to get your colleagues on board, this is the playbook you need.
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